Herman’s Professional is designed in Finland. They wanted to make their own line of amazing direct hair colors which are 100% VEGANand NOT TESTED ON ANIMALS. Ethics and quality are Herman`s major keys and always listen to their customers' wishes and styles. The factory is in the Netherlands. They are developing their products all the time to have the best quality. The goal is to have a professional quality hair product which can be also used by hairdressers and consumer customers.